Document Details

Deligram set out to digitize Bangladesh’s traditional retail scene — but ambition alone wasn’t enough. This case study reveals how their bold omnichannel model, despite early funding and buzz, buckled under operational complexity, poor scalability, and market misalignment. It’s a real-world lesson on how even visionary startups can collapse without executional clarity. For anyone building in e-commerce or frontier markets, this isn’t just a story — it’s a warning. Learn before you leap.

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29 Pages

Last Update

28 July, 2025

Released Date

28 July, 2025

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